Resources: Seth Godin

These are my favourite articles and talks by Seth Godin.

Manage yourself

• The world's worst boss
• Reassurance is futile (don't get hooked on reassurance)
• Reject the tyranny of being picked: pick yourself
• Difficult decisions
• Steal the time from comfort
• The solo marathon

Work

• Quality and effort
• Hard work vs. long work
• How (not) to miss a deadline
• How to miss a deadline
• “What’s the hard part?”
• Weasel decisions

Marketing

• Masterclass (YouTube)
• First, ten
• The selfish truth about word of mouth (why referrals don’t happen)
• When the objections change
• Online marketing vs. marketing online
• Seven marketing sins

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About Seth Godin